It started with a shared passion for a charming town nestled in the mountains. Ron Allred discovered Telluride in 1979 when he purchased the Telluride Ski Resort and developed it into a world-class resort. Hideo “Joe” Morita’s passion for Telluride developed years later when he purchased the ski area from Ron in 2000. Like Ron, he fell in love with the special community of Telluride defined by unparalleled beauty, a rich history, and the character of its locals. With that in mind, both wanted to preserve what makes Telluride so special.
The answer was a nonprofit community foundation to support all the unique things that define Telluride. After approaching his close friends and partners (and countless rounds of golf later), Ron had a commitment from 13 people who each contributed $100,000 to begin a foundation. Thus, the Telluride Foundation was born.
The Foundation started in December 2000 and has been making more possible ever since. The Telluride Foundation continues today with the strong founding support of the Telluride Ski & Golf Resort and many incredibly generous donors.